Jimmy’s Iced Coffee Visit
Year 13 CTEC students recently welcomed Dan Coulter, Marketing Manager at Jimmy’s Iced Coffee, who delivered an engaging talk on the brand’s identity and innovative marketing strategies.
He shared insights into how the company keeps consumers interested and builds strong brand recognition in a competitive market. As an added bonus, all students received a free can of coffee! The visit provided valuable real-world context and will support students in completing their Unit 5 Marketing coursework.